Non-marketing managers will learn to look at marketing problems through the lens of an analytical framework that will help them better understand how and when to contribute to the organization’s marketing strategy, how to collect customer data to support the product development process, and how to communicate more effectively with the marketing team.

In this workshop, the attendees will learn to identify the most relevant information, make sense of seemingly contradictory facts, and come up with the best solutions. Candidates will be equipped with the tools necessary to analyze the data in their hands and thus be able to use it in order to make successful business decisions.

By understanding the benefit of using both short-range and long-range analyses and forecasts, this workshop will show how effective advanced forecasting and budgeting can greatly affect the bottom line. The delegates will acquire an enhanced understanding of the role of forecasting and budgeting methods in strategic planning. They will learn all the necessary skills needed to operate at an advanced level within their organization, and to allocate resources across different departments and products portfolio. They will be able to demonstrate a clear understanding of the limitations of the forecasts that they produce, communicate within those forecasts, plan and organize the production or order plans and prioritization within an operational team, as well as learn tips and tools for a better return on investment related to the product/business life cycle.

In this workshop, the participant will learn to maintain an active intelligence of pricing trends and reimbursement/funding models which are impacting the market in order to anticipate risks and opportunities. They will gain an understanding of market access methodologies and its relation to the entire pharmaceutical organization. The delegates will learn skills that will allow them to generate, apply and present real world evidence to maximize market access strategies and tactics, as well as develop their own market access plan.